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Refresh Your Online Presence

Today, whether your business has a brick-and-mortar storefront or not, potential customers are likely to look for your brand or products and services online. A strong online presence is key in attracting customers, building brand loyalty, and driving revenue. 

Evolving your online presence can seem intimidating and expensive, especially for the solopreneur or small business, but it doesn’t have to be. You can be creative and agile to stand out from the crowd without breaking the bank. Check out these tips for refreshing your online presence. If you’re pressed for time or prefer an expert’s eye, you can tap our community of professionals in Squarespace Marketplace, powered by 99designs, to do it for you. 

Get discovered

The first step to engaging your audience is getting seen by them in the first place by optimizing your website for search engines. 

Boost your SEO:

  1. Publish content often. Search engines love new content and reward sites that consistently produce relevant and timely information. 

  2. Identify and use keywords (text) on your site. For example, if you’re trying to drive new customers to your consulting agency’s website, you might want to include copy with terms like 'hire a consultant' to help search engines match your site with related keywords that people are searching for.

  3. Optimize page loading speed. This is a top design trend of 2020 for a reason. The content on your site will impact how quickly it loads. Pages with a lot of images can load slowly, especially on mobile devices with slower connections. Whenever possible, keep your pages to at least under 5MB. 

Surprise and delight

Your brand plays a huge role in differentiating you from competitors and there are small, creative tweaks you can make to your site that reflect your brand and capture your audience. 

Lauren Koster Creative’s use of mixed typography and color keep the site content organized and makes it easy to navigate.

Lauren Koster Creative’s use of mixed typography and color keep the site content organized and makes it easy to navigate.

Refresh your design elements:

  1. Get creative with custom templates. When you create a new website, you start by selecting a template and adding in your content. When you customize your template, it sets you apart from the crowd.

  2. Experiment with typography. An aesthetically diverse website can capture the attention of your audience if done authentically and tastefully. Explore different typography styles and try breaking up longer text blocks with different sized fonts, creating a hierarchy of information for easy reading. 

  3. Play with color. When experimenting with colors, remember to stay away from anything that distracts the viewer from your message. A smart color choice complements your brand and invites the audience to learn more. If you’re not sure where to start, it helps do some research to get ideas.

  4. Use imagery to tell your story. Mix up your content by incorporating images or illustrations into your messaging. Imagery can be a powerful medium to tell your company story or convey an idea. 

When refreshing your online presence with design tweaks, remember to think like a minimalist. At the end of the day, a modern website strives to achieve more with less. 

Brad Good uses motion and color on their homepage to surprise and delight site visitors.

Brad Good uses motion and color on their homepage to surprise and delight site visitors.

Optimize UX

User Experience (UX) strategy spans a site’s content, structure, and overall usability. A good UX design makes sure customers and visitors find what they need, and is dependent on the service you’re providing or goods you’re selling. Keep up with other businesses in your industry and leverage trends to improve your customers’ experience when they come to your site. 

Expand your site’s functionality

Apps and extensions can help you easily provide better support and services. Third-party extensions can help you manage, optimize, and expand your services and therefore your website. Take the Delighted Squarespace extension, for example, which allows you to automate customer feedback surveys after they’ve made a purchase from your Squarespace site. 

Contrata a un experto

There are many considerations to take into account when you’re refreshing your website, some of which we’ve touched on here. Hiring a Squarespace web developer for your site saves you time and energy taking your online presence to the next level. Learn more about how a Squarespace Expert can elevate your design, optimize your site for search engines, and much more on Squarespace Marketplace

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