When it comes to starting a blog, the best place to begin is usually with yourself. After all, you have your own unique story to share with the world. With a blog, you can share your personal anecdotes, individual interests, or professional aspirations with your audience. To help you get inspired, we found a few of our favorite blogs—built on Squarespace—to showcase the range of storytelling we love to follow everyday.
Since 2014, The Good Trade has been committed to creating and sharing content that speaks to sustainability, slow living, and self-love. AmyAnn Cadwell, CEO and Co-Founder of The Good Trade, says that the eco-friendly publication now reaches over 50 million readers annually across their website, social platforms, and newsletter channels.
“It’s not an exaggeration to say we are OBSESSED with our readers,” says Cadwell. “Everything about our brand positioning and editorial strategy is informed by a deep curiosity about our audiences evolving interests related to sustainability and beyond.”
In addition to posting on social media, The Good Trade also sends daily and weekly newsletters to its subscribers so fans of the brand can keep up what’s trending on the site.
2. HOW YOU GLOW
In their manifesto, co-founders Jessie and Tara explain that they created HOW YOU GLOW to be a resource for “conscious health-driven individuals seeking inspiration, nourishment, tips, tricks, and solutions on how to get the GLOW.” Their content seeks to provide readers with access to a variety of health-inspired information, inspiration, and other “inventive nourishment.”
“Our initial desire was to create a physical wellness space that incorporated yoga, nourishing food, healers, amazing shop items, and more, but we opted against a brick and mortar and instead decided to create this experience online,” explain Jessie and Tara. “We’re so grateful we went the virtual route, as it has allowed us to reach even more people, and provides us freedom to explore the globe, making our content as dynamic as possible.”
In addition to publishing content on their Squarespace website, they also use social media, particularly Instagram, to connect with their audience.
After graduating from college, Tommy Lei found himself working as a publicist in Los Angeles. However, the exhausting commutes and the thankless workload left him feeling less-than-inspired.
“As a Chinese-American, who grew up in a traditional household, and armed with an Ivy League degree from Cornell University, I found myself trapped in a system that only perpetuated this vicious cycle of despair and depreciation. It wasn’t exactly the future I had envisioned for myself,” says Lei.
Seeking a way to escape his daily reality, Lei started MYBELONGING as a way to document some of his favorite pieces in his wardrobe. “It was my mental escape from the long and toiling days at my excruciating job,” says Lei.
Now, it’s a full-blown digital outlet on all things that pertain to self-expression, travel lifestyle, as well as spaces and faces that inspire him. Lei also shares his content on social media and will be adding video soon as well to “give [his] storytelling more life and more dimension.”
Clémence Polès was always curious about the women that passed her by. “I would imagine their lives, what they listened to and what they read but I never had the guts to go up to them and ask,” she says. Until one day, she did. And created her blog, Passerbuys.
Rather than making the content overly aspirational, Polès aimed to find real stories to share with her audience that spoke to more authentic challenges and successes. “I wanted to create a platform that showcased diverse women in diverse careers,” she explains.
Now, the blog is thriving and Polès says she gets a ton of inspiration through her social media platforms. “People reach out a lot on Instagram giving me suggestions on who to profile or product recommendations they are curious about,” she says. “I do my best to incorporate all of their feedback and it's great to engage in real-time with the audience but sometimes I can't feature everyone or everything.”
The Aphrodisiac Kitchen (TAK) is a “queer journal that examines plant-based food as a cultural centerpiece through vignettes of romance, community, friendship, and more.” Founder Andreas Joshua created the blog initially as a creative outlet: “The writing was for me. The recipes for my community.”
For Joshua, the blog turned into much more than a digital presence. “Shortly after launching TAK, I started hosting dinners to create space where my community could have conscious conversation about being queer, our food landscape, sexual wellness, and so much more,” he says.
Now he incorporates those conversations into the content that gets shared with his broader audience. Each piece gets tied to a specific story, designed to help readers who are not eating the dish experience all that comes with consuming it. “At The Aphrodisiac Kitchen, every recipe has a story,” Joshua says. “A mushroom gravy to bring you back to yourself. A risotto made for a first date. A gumbo that traces back the heritage of what makes us.” Joshua uses these dishes as his own ingredients to make up a rich and flavorful storytelling experience on his website.