Cómo crear un sitio web para un negocio de servicios creativos

Como profesional creativo, tu trabajo se ve en todas partes: en los hogares de las personas, en espacios de marcas o en línea. Si eres diseñador gráfico, ilustrador, diseñador de interiores o propietario de un estudio creativo, centralizar tu trabajo en un sitio web te permite conectarte fácilmente con nuevos clientes potenciales y hacer crecer tu carrera creativa. 

Sigue leyendo para saber cómo los profesionales de servicios creativos se benefician de un sitio web, los pasos para crear uno que apoye tus objetivos y algunos ejemplos de sitios web para inspirarte a la hora de diseñar el tuyo. 

¿Por qué deberías crear un sitio web para tu negocio creativo?

Los sitios web fomentan la confianza y la credibilidad que pueden ayudarte a conseguir nuevos clientes. Ponte en el lugar de un cliente potencial: realizará una búsqueda según sus necesidades o de tu nombre comercial. Si tu sitio web no aparece, es más difícil verificar si tu negocio es legítimo o te deja fuera de consideración.

Piensa en tu sitio web como una tarjeta de presentación digital ampliada. Es un espacio centralizado y muy compartible, donde puedes mostrar tu perspectiva artística única, los servicios que ofreces, clientes anteriores y testimonios de tu trabajo, y cómo programar reuniones o llamadas exploratorias contigo. Ayuda a los clientes potenciales a evaluarte a ti y a tu trabajo por sí mismos.

Al brindar la mayor cantidad de detalles posible sobre tu trabajo y lo que ofreces, experiencia y colaboraciones anteriores, y tus tarifas, puedes diferenciar tu negocio de los competidores.  

Crea un sitio web de servicios creativos en 10 pasos

Cuando todo esté listo para configurar tu sitio web, comienza por definir lo que haces, a quién quieres llegar y los objetivos tanto para tu negocio como para tu sitio web. 

1. Define tus servicios creativos y audiencia

Antes de decidir cuál será la combinación de colores de tu sitio web y dónde poner tu bio, define qué servicios creativos ofrecerás y a quién se los brindarás. Una lista concisa de servicios puede hacer que el diseño de tu sitio web sea más fácil para ti y más claro para los visitantes.  Por ejemplo, si eres un escritor independiente, puedes ofrecer redacción de contenidos de marca y periodismo de datos, que tienen clientes y necesidades distintas.

Enumera tus servicios y lo que incluirás en cada oferta. Considera cuál es tu cliente ideal para cada uno de esos servicios, a fin de poder atender mejor sus necesidades en la página web.

Obtén más consejos para diseñar una página de servicios

2. Desarrolla objetivos para tu negocio y sitio web 

Los objetivos claros pueden ayudarte a tomar decisiones rápidas sobre qué páginas necesita tu sitio web y hacia dónde quieres dirigir a los visitantes. Hazte preguntas sobre lo que quieres lograr con tu negocio o cuánto quieres hacerlo crecer dentro de uno o dos años. 

Usa tus objetivos para decidir qué páginas necesita tu sitio web, qué destacar en tu página de inicio y qué promocionar.

Por ejemplo, si eres fotógrafo, tal vez quieras duplicar tus reservas el próximo año. Querrás mostrar tu estilo y áreas de especialización para atraer clientes. Una galería de portafolio o un blog dedicados pueden ayudarte a contar tu historia. O bien, podrías considerar crear una página para paquetes de fotografía con el fin de promocionarlos a los clientes. 

3. Compra un dominio para sitios web y elige un creador de páginas web

El dominio de tu sitio web debe estar relacionado con tu negocio. Tu nombre o el de tu negocio es un buen punto de partida para la mayoría de la gente. Ten en cuenta las prácticas recomendadas al elegir una URL de dominio más corta y evitar caracteres especiales.

Tu creador de páginas web también debe adaptarse a las necesidades de tu negocio. El trabajo que realizaste para entender los objetivos de tu sitio web y tu negocio te ayudará a elegir el mejor creador para ti.

You may already have an online following and just need a centralized hub for your content and booking functionality to support growth. You may need a website builder that offers more solutions, like an online store or branded invoices and contracts. Remember to think about what you might need in the future—you may only want a portfolio page now, but a platform like Squarespace that gives you the ability to easily add email marketing, booking, invoicing, or other tools can save you time and cost in the future.

4. Map out your site’s structure

Organizing your website is as important as what you’ll include on it. Many creative service professionals need more than a single webpage to cover everything visitors want to know. 

At a high-level, your website should include: 

• Página de inicio

• About page or artist bio

• Página de contacto 

• Services and rate info

• Testimonios de clientes 

• Portafolio

• Booking page

• Preguntas frecuentes

You may also benefit from other webpages to publish blogs or share media coverage. 

Once you know what pages your website will need, it’s important to organize each page and your navigation strategically. When in doubt, follow your intuition for what makes your site easy to navigate and keep website best practices in mind. 

For example, your homepage doesn’t often require as much depth of information, but it can be an overview of your business. Organize those homepage sections by importance to your visitor and your goals. A first-time visitor to a professional photographer’s website may want to navigate to examples of their work. Help them easily get there by adding a portfolio section high on the homepage with a link to explore the portfolio page in full. 

5. Add scheduling and email workflows

To make things easier on you and your schedule, add features that allow visitors to book with you or contact you directly. This can include a scheduling tool for introduction appointments or direct bookings. 

Or add a contact form for capturing emails for a mailing list or custom requests. You can set up automated email responses for form submissions or booking reminders with additional details. Use these to promote your services or give clients extra details on how to prepare for a meeting. 

6. Use copy and visuals to show your style

Building out the copy and visual elements of your website is one of the more fun aspects of creating a website for your business. Here you get to greet your potential client with your style and a first impression of what you’re capable of. 

For example, if you’re a graphic designer or illustrator, your website is an excellent place to show off your visual chops. Your portfolio or customer testimonials page can contain key parts of projects you’re proud of, but the aesthetic feel of the website can showcase your visual point of view. Customize colors, fonts, or small design flourishes to reflect your personality.

Copy on your website goes a long way, too. Make sure your copy reflects your voice and your brand. Keep it concise and focused on what you want a visitor to learn or do after reading it.  

7. Optimize website for user experience

A successful website for any business incorporates key web best practices in pursuit of a better user experience. 

• Accessibility: Make your website accessible to those with visual, motor, speech or auditory impairments by including elements that make their web experience easier. Start by adding descriptive alt text for images.

• Speed: Don’t bog down your website with too many images or videos. This can  slow down page load times, and users are likely to leave your site if they’re waiting too long. 

• Mobile-friendly: Not all users will be looking at your website on a desktop. Make sure your website platform will adapt images or text for mobile phones and other mobile devices.

8. Incorporate SEO best practices

Many potential clients will stumble upon a business via a search engine or AI chat response. There are some simple things you can do to invest in search engine optimization (SEO) and AI search visibility throughout your website. 

• Use language your clients might use to look for a business like yours. For example, including “Freelance Illustration Services” in your service page title makes it more discoverable in search.

• Optimize for local searches. If you offer in-person bookings, make sure you’re listed on map and directory platforms. Mention your area on your homepage or bio to position yourself for searches like, “family photography in Brooklyn.” 

• Encourage reviews and testimonials. AI search engines take signals from third-parties like review platforms and forums, too. Encourage word-of-mouth promotion from happy clients.

9. Promociona tu sitio web 

Once your website is complete, share it wherever you can. Your social media presence is a key part of brand building, but your website contains everything someone may need to understand you, your work, and how to book your services. Make sure you share it whenever you can.

You can get a link in bio for your social media profiles and feature your site first. Link your site in interactive posts, email footers, and within your network and any communities you’re part of. 

10. Mantén tu sitio web actualizado

Your website needs to remain as up-to-date as your own resume or portfolio. Your career is going to change or grow and your website should be a reflection of that. For example, you may start your website for a business as a solo entrepreneur but if you add new services or employees, your site will need to reflect those changes. Or add recent projects and testimonials you’re excited about.

Consider keeping up with trends in your industry and technological advancements or improvements to your workflows and apply those to your website. As a rule of thumb, it’s best to give your website a light update and check for accuracy at least once per year. Regular updates are also good for search and AI visibility.

3 creative services website examples

With Squarespace, you can create a fully customized website from pre-designed templates or build a bespoke one from scratch with the Blueprint AI website builder. Here are a few Squarespace examples that you can use for inspiration or as jumping off points for your website. 

1. Zion

Zion is a great website template for creative service providers like writers or photographers, who need a minimal website with clear category navigation for their portfolios. It also offers easy navigation for key information (about, work, contact) and links to social media. The full-page background images on the homepage offer photographers and other visual artists a way to showcase work in detailx.  

Explore the Zion template

2. Adri

Creatives in need of a website that showcases their work, offers a list of services they provide, and booking functionality can consider the Adri template. This website is easy to navigate, but offers designers and artists of all kinds multiple ways of showing off their work on the homepage. The design allows for fast and clear navigation of next steps, like booking a consultation, or opportunities to dive deeper with customer testimonials.

Explora la plantilla Adri.

3. Quinn

If you’re looking for a minimal design that still leaves an impression, consider the Pia template. It’s easy to navigate, but bold type and distinct sections for projects, professional details, and past clients make it easy for visitors to quickly read and understand the creative on this website and the person behind it all. 

Explore the Quinn template