8 Shopify Alternatives for Your Online Store

Shopify is a popular ecommerce platform that helps people start, manage, and grow an online business. It offers a robust set of tools for selling products, managing inventory, and processing payments.

But Shopify isn’t the only option for running an online business. Whether you're looking for more design flexibility, a lower price point, or an all-in-one website builder with ecommerce baked in, there are plenty of alternatives to consider. The right platform for you depends on your goals, technical skill level, and business model.

Below, we’ll explore some of the most commonly referenced Shopify alternatives and highlight their key features to help you consider the best fit for your online store.

Common Shopify alternatives

1. Squarespace

2. BigCommerce

3. WooCommerce

4. Weebly

5. Wix

6. Shift4Shop

7. Big Cartel

8. Magento/Adobe Commerce

This list includes some of the popular Shopify alternatives across the web. Below you’ll find information on key criteria that might influence your decision, like ecommerce access, customization functionality, AI features, and subscription starting prices for annual plans.

1. Squarespace

Pricing starts at: $16 per month 

Squarespace is an all-in-one website builder and ecommerce platform designed to help anyone, from solo creators to growing brands, build a polished, professional online presence. It includes powerful tools for selling products and services, organizing events, monetizing content, and marketing your brand, all in a beautifully designed, well-connected interface.

Squarespace vs. Shopify

Both Squarespace and Shopify support ecommerce, but they approach it differently. Shopify is focused primarily on selling physical products. Squarespace is committed to pairing design flexibility with strong ecommerce features, making it ideal for people who want more control over their brand aesthetic and flexibility in the type of products they sell.

You can create and market efficiently with AI-generated copy, email marketing, AI SEO, and multichannel selling integrations. Squarespace also includes tools like appointment scheduling, invoicing, event websites, and content subscriptions, so you can focus on selling more than just physical goods.

Principales funciones

• Extensive library of predesigned templates

• AI website builder and copy generator

• Built-in ecommerce and inventory management

• Appointment booking with Acuity Scheduling

• Custom invoicing and client management features

• Integrated email and social media marketing

• Lower fees with Squarespace Payments

Ventajas de Squarespace

• Plataforma todo en uno 

• Opciones flexibles de diseño de sitio web

• Ease of use

• Planes de suscripción asequibles

• Herramientas de marketing integradas

• Atención al cliente las 24 horas, todos los días de la semana

Planes de Squarespace

• Plan Basic: Incluye diseño y alojamiento de sitio web, dominio gratuito y herramientas para comercio electrónico, facturación y recepción de pagos.

• Plan Core: Ofrece las funciones del plan Basic y tarifas reducidas, análisis más avanzados, código personalizado y servicios de envío e impuestos.

• Plan Plus: Proporciona las características del plan Core y tarifas más bajas en transacciones con tarjeta de crédito y ventas de contenido digital y membresías.

• Plan Advanced: Brinda las funciones del plan Plus y tarifas más bajas en transacciones con tarjeta de crédito y ventas de contenido digital y de membresías.

Nota: Los planes y precios de cada plataforma pueden variar según la ubicación. Para Squarespace, consulta nuestros precios para obtener detalles más actualizados para tu ubicación. 

2. BigCommerce

Los precios comienzan en: 29 USD por mes

BigCommerce is a scalable ecommerce platform focused on helping businesses grow. It may be well-suited for larger product catalogs and businesses that want more built-in features without relying on third-party apps.

BigCommerce vs. Shopify

BigCommerce and Shopify offer similar functionality, but features included on lower-tier plans vary between BigCommerce and Shopify. You’ll want to compare the availability of features that are most important to you if you’re choosing between the two. For example, Shopify includes abandoned cart recovery on its cheapest plan and BigCommerce’s cheapest plan doesn’t. However, BigCommerce offers staff accounts on its cheapest plan and Shopify doesn’t.

Principales funciones

• No additional transaction fees

• Native SEO and product management tools

• Multichannel selling 

• Unlimited staff accounts 

3. WooCommerce

Pricing starts at: Free (plugin only)

WooCommerce is an open-source ecommerce plugin for WordPress. The plugin offers access to ecommerce capabilities on WordPress and WordPress-supported websites. Users will need to secure other ecommerce tools and a website separately. It’s made with customization in mind, so web developers or users with specific technical needs and experience may find it beneficial.

WooCommerce vs. Shopify

Unlike Shopify, WooCommerce requires users to find and manage their own hosting, domain, security, store management, and updates. Because of its customization focus, it offers flexibility, but setup can be more hands-on and require more partners or costs. Users who want complete control over their site and don’t mind getting into the technical details may prefer it, but should plan to pay for website hosting, plugins, and other functionality separately.

Principales funciones

• Full control over customization and functionality

• Many plugins and themes available

• Integrates with WordPress CMS

4. Weebly

Pricing starts at: $12 per month or limited free plan

Weebly, owned by Square, combines website building with Square's point-of-sale (POS) and payment tools. For brick-and-mortar businesses already using Square, it can be a natural option for expanding online.

Weebly vs. Shopify

Weebly offers ecommerce features on all of its plans and integrates directly with Square POS, so businesses can sell in person and online. Weebly offers a free tier, but it limits access to some features, like a custom website domain and shipping cost calculator. Shopify offers similar, and in some cases, more advanced, features to Weebly, but you may need additional hardware and apps to take payments in person.

Principales funciones

• Drag-and-drop site editor

• Ecommerce features on all plans

• Integration with Square POS

• Herramientas para SEO

5. Wix

Pricing starts at: $17 per month or limited free plan ($29 per month for ecommerce access)

Wix is a drag-and-drop website builder that includes ecommerce features on its higher-tier plans. Wix offers a range of website templates and a blogging CMS as well as AI website building.

Wix vs. Shopify

Wix is often considered more of a general-purpose website builder, while Shopify focuses mainly on ecommerce. Wix offers selling tools for physical products as well as appointment booking for selling services. Wix may appeal to users who want more creative control or need a website that combines multiple different functionalities with online selling.

Principales funciones

• AI website builder and editor

• Templates with full customization

• App marketplace for expanding functionality

• Built-in payment and marketing tools

6. Shift4Shop

Los precios comienzan en: 39 USD por mes 

Shift4Shop, formerly 3dcart, is an ecommerce platform that can be integrated into an existing website or used to build an online shop from scratch. It offers a native payment option, Shift4 Payments. Depending on sales volume and other factors, Shift4 Payments users may qualify for a free Shift4Shop plan.

Shift4Shop vs. Shopify

Like Shopify, Shift4Shop offers a robust ecommerce toolkit. It includes built-in SEO and marketing tools, like newsletters and store credits. Depending on their comfort level with web design tools, some users might find the design interface more complex to use than Shopify’s.

Principales funciones

• Built-in SEO features

• Native payments with Shift4 Payments

• Recuperación del carrito abandonado

• Built-in blog and CRM

7. Big Cartel

El precio comienza en: $9.99 al mes o plan gratuito limitado

Big Cartel is a straightforward ecommerce platform designed for artists, makers, and small businesses selling a more limited number of products. It focuses on keeping its interface minimalist and easy to use.

Big Cartel vs. Shopify

Big Cartel is an option for small stores or solo business owners with smaller product catalogs. It’s designed with fewer features and is less scalable than Shopify, which serves enterprise companies as well as small businesses. For example, Big Cartel’s free plan limits users to listing five products with one image per product, and requires a higher-tier plan to track shipments or use a custom domain. However, those just starting out might appreciate Big Cartel’s simplicity.

Principales funciones

• Free plan for up to five products

• Clean, minimal design templates

• Sin cargos por transacción 

8. Magento/Adobe Commerce

Pricing starts at: Custom, varies by business

Magento, now Adobe Commerce, is an open-source ecommerce platform targeted to large enterprises and developers. It offers advanced customization, but comes with a much higher learning curve and cost than do-it-yourself website builders targeted to smaller businesses.

Magento vs. Shopify

Magento is best suited for large businesses with technical resources, large operating budgets, and complex needs. Shopify offers ecommerce management for users of all skill levels as well as enterprise teams. Magento is worth considering for enterprise companies, but may not be necessary for a smaller business.

Principales funciones

• Customizable through code

• Scalable for large businesses

• Extensive feature set and integrations

• Flexible hosting options

How to choose the right Shopify alternative

Choosing the right ecommerce platform depends on your priorities, whether that’s design flexibility, affordability, or specific functionality. Think about your store size, your business model and operations, and your growth goals.

If you’re considering a switch from Shopify to another platform, think about your main reasons for switching and what you like about your current setup. See if you can find that combination in one of the alternatives. For example, if you’re looking for a platform that combines beautiful design with integrated tools for ecommerce and other types of products and services, Squarespace could be a compelling alternative. 

It’s also worth considering the migration and transition process. Does your chosen platform offer a guide or tools for helping you migrate your website content? Can you transfer your domain or mailing contact lists? A platform that simplifies this process can save you time and headaches.