Selling digital gift cards is a great way for small businesses to generate additional revenue online. If you’re looking for a way to add revenue streams, offering gift cards to your customers gives them an opportunity to support your business, even when they cannot shop in person.
In March, we made digital gift cards available to all Squarespace customers selling online (through September 1, 2020). We’ve also added new functionality to the Squarespace Commerce app so restaurants, retail stores, and other in-person businesses can sell gift cards as well.
How to sell gift cards with Squarespace
Whether you’re running an online store, a brick-and-mortar business, or both, you’ll be able to sell digital gift cards.
If you sell products or services on your website, you can offer digital gift cards that customers can use as a payment method at your online store. Digital gift cards are unique codes that your customers can redeem themselves or email to a friend. Setting up gift cards is as simple as adding a product to your store.
Restaurants, salons, retail stores, and other in-person businesses can also sell digital gift cards with Squarespace. Your customers can purchase gift cards online and redeem them at your store when they are able to visit in person. To accept gift cards as payment for in-person sales, download the Squarespace Commerce app for iOS or Android, go to the Discounts tab, and tap “Gift Cards.”
How to create effective gift cards
Make them personal
People often send gift cards to celebrate a special occasion, like a holiday or anniversary. You can make your digital gift cards more relevant and personal by uploading images tailored to these occasions. Create gift card designs for birthdays, graduations, and “thank you’s”—and add each to your store as its own gift card. Your customers can browse your gift card designs and pick the perfect one. Don’t forget to create a “just because” option as well!
Offer the right values
When you set up your digital gift cards, you will need to choose which values you want to sell. Your customers won’t be able to pick their own amount, so it’s important to offer pre-set amounts that make sense for your store. Offering $25, $50, and $100 options is a good place to start, but you may want to offer higher or lower values depending on the average cost of the products or services you sell.
How to maximize gift card sales
Promote them on your website
Gift cards will appear on your website’s Products page alongside the other products and services you offer. You can also put them front-and-center for visitors by adding an Announcement Bar or Promotional Pop-up to your store. Announcement bars appear at the top of your website and can be customized to let your customers know gift cards are now available. Similarly, pop-ups will greet your customers when they land on your website and can direct them to your gift card page.
Email your customers
Email can be an effective channel to let customers know about your gift cards and offer them gift inspiration ahead of a holiday. Squarespace Email Campaigns makes it easy to send beautifully designed emails to your audience. You can pull in your website logo and add your digital gift card directly to the email with just a few clicks.
Share them on social media
Sharing your gift cards on your social media channels is a great way to let your fans know about them. Squarespace also has an Instagram Shopping integration that allows you to tag your gift cards (and other products you sell online) in a post or story. Your followers will be able to tap on the gift card in your Instagram post and be taken directly to where they can purchase one on your website.
Whether you’re starting a new business or simply looking to support your brand with an additional revenue stream, get started selling gift cards today.