Design is in a time of transition. Whether it’s the influx of generative AI tools, Gen Z shaking off their post-COVID haze to drive new aesthetics, the practice of graphic design adding clarity to tight elections and challenging our meat consumption, or even the sudden viability of technologies ranging from environmentally friendly A/C to exoskeletons that are turning sci-fi dreams into practical realities, design is in a position to face an uncertain world of scarcity with an unprecedented abundance of innovation.
Our honorees for the most innovative companies in design for 2025 span the gamut of product, architecture, and UX. But they are all united in pushing the consumer discourse through design and challenging the status quo to make the world better—or, at least, make it a little more brat.
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