AI is transforming marketing, pushing brands to rethink not just strategy but also how they engage consumers and balance automation with authenticity. As AI evolves from a behind-the-scenes tool to a driver of real-time decisions, marketers face a critical challenge: How do they harness its potential without sacrificing creativity and control?
This challenge was the focus of an ADWEEK House Austin Group Chat, co-hosted with Kantar. Industry leaders explored AI’s growing role in branding, its influence on consumer behavior, and the shifting responsibilities of modern marketers—uncovering key strategies for navigating this new landscape.
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