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Behind Squarespace’s Super Bowl ad starring Barry Keoghan—CCO David Lee on the creative process and ‘indie film’ approach

Squarespace has always brought a level of quirkiness to its Super Bowl campaigns, from 2015’s Jeff Bridges Sleep Tapes, to 2017’s Emmy-winning John Malkovich work, to 2020’s ad with Winona Ryder visiting Winona, Minn., to 2023’s Adam Driver spot, “The Singularity.”

The run continues this year with Squarespace’s 11th Super Bowl spot starring the indie-darling Irish actor Barry Keoghan (“The Banshees of Inisherin,” “Saltburn”), making his first Super Bowl appearance.

Read here.