Squarespace’s ethos has been turning dreams into realities with its web design tools.
But what happens when that dream turns into a nightmare?
So goes the premise of Squarespace’s latest campaign, A Cautionary Tale, starring Sesame Street‘s resident curmudgeon, Oscar the Grouch.
When a passerby takes note of Oscar’s well stacked pile of garbage, she excitedly declares that it has artistic value, and much to the chagrin of Oscar, takes it upon herself to create a website for him using Squarespace. Soon everyone catches wind of Oscar’s creative genius, and he’s boosted to celebrity status. The higher his profile rises, the more miserable he becomes.
Until he remembers that misery is his thing and he’s happy (miserable?) once more.