Sports Portfolio Websites for Student Athletes

Every year it gets harder for student athletes to stand out from the crowd—how can you help yours rise above the competition? A student athlete’s success isn't just based on their athletic ability alone. They also need to be seen by the right eyes at the right time. 

This is where sports portfolio websites come into play. Sports portfolio websites offer your athletes the opportunity to share their stories and demonstrate more than their technical abilities. A well-done athlete portfolio website communicates determination, grit, and drive—all the qualities that bring their stories to life in a way scores and statistics cannot.

Surpass the competition with Squarespace Enterprise 

Start by giving athletes at your school or NIL the right tools. Providing student athletes a Squarespace subscription for building their portfolio website helps them shine in the competitive recruiting process for pro leagues and sports-related jobs and opportunities.

Everyone knows student athletes have a busy training schedule. Squarespace makes the portfolio-building experience accessible to everyone, regardless of coding or technical knowledge. Students won’t feel a time drain that competes with their existing priorities. 

Squarespace Enterprise provides your athletes with the tools they need to shine in the recruiting process for pro leagues or other sports-related jobs. You can boost the quality of your athletes’ efforts by empowering them to build portfolio sites efficiently and effectively without web design experience.

Websites help them tell their story, how they want to tell it

Everyone has a story. An athlete portfolio website empowers individuals to showcase who they are and share their value proposition with a professional representation of themselves. They can emphasize their best attributes and achievements while staying true to their voice. 

Creating an emotional connection with recruiters can distinguish your students from the competition. Squarespace’s Fluid Engine empowers users to create websites with unique and dynamic layouts. Your athletes will have countless customization options and can instantly drag and drop elements to create visually stunning web pages. Fluid Engine also makes it possible to add scrolling text and overlapping design elements for fresh looks that stand out. It’s one of the reasons that Fowler Ave Collective chose Squarespace Enterprise to support student athletes at the University of South Florida

With a few clicks, they can showcase their personalities through Squarespace’s award-winning templates, highlighting their physical achievements and personal milestones. They can also create image carousels and overlapping design elements with endless color combinations and styles. 

See how NIL Golden Touch leverages Squarespace Enterprise to offer students an on-brand template that produces personal, striking athletic portfolios.

Bring portfolio websites to life with video

Video is a powerful tool. Publishing a compelling video puts your athletes in front of recruiters personally without them sharing the same physical space. A video goes a long way in influencing decisions, whether you’re generating emotion to build a connection or quickly showing off hard-earned sports skills. 

Squarespace websites support athletes in bringing video into their athletic portfolio websites. 

Recruit another member of your team

Squarespace Enterprise provides a dedicated account manager, who supports you with everything from setup to troubleshooting. They’re a strategic partner who shares their expertise to guide you in running an effective portfolio-building program, so every athlete gets the support they need. Your students can benefit from account manager-led group training sessions, which remove any guesswork from learning how to build impactful websites.

Appeal to coaches and recruiters

Since pro recruiters and coaches review hundreds of athletes, help your students offer all the relevant information in one place, saving decision-makers time and energy. Your students can include photos, videos, statistics, academic information, and more to give recruiters everything they need for full consideration. 

Built-in SEO tools also put athlete websites in front of the recruiters and coaches looking for them. All Squarespace websites come with integrated features that make them more discoverable in search. And, with Squarespace Enterprise, you can work with your dedicated account manager to learn more about best practices in SEO and get support implementing them.

Promote your school’s sports programs 

Athlete portfolio websites are an important tool for your team. Not only can they help your current athletes make it to the next level, but they can also be instrumental in recruiting new talent. Attract the newest top talent to your programs by using your athlete portfolio sites as marketing materials for recruiting (with permission, of course). Visually stunning sites can highlight not only the caliber of athletes at your school but also underline how your program or NIL offers the tools to succeed.


In today's competitive landscape, student athletes need a platform to showcase their multifaceted talents beyond their athletic prowess. Squarespace Enterprise offers a robust solution and empowers them to create personalized websites that represent their unique stories, achievements, and aspirations. With its user-friendly interface and customizable templates, Squarespace Enterprise helps student athletes curate a professional online presence that captivates coaches, recruiters, and onlookers, ultimately setting them apart from the competition.

*This post was originally published on September 23, 2022. It has since been updated.
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