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AGENCYSPY

Marzo 9, 2015 Ver artículo original

Chef Eric Ripert Serves Up Zen, Food Porn for Squarespace

Web-building/hosting platform Squarespace follows its Wieden + Kennedy-created, Jeff Bridges-starring Super Bowl spot this week by teaming up with New York City entertainment agency ACE Content and superstar chef Eric Ripert for an ad that may just whet your appetite.

Ripert, the James Beard award-winning founder of NYC restaurant Le Bernadin, shows us in a matter of 30 seconds how food translates into art with the help of some aesthetically pleasing slo-mo moments.

Just like W+K’s Bridges Squarespace spot, this latest effort — dubbed “Build it Beautiful” — evokes a sense of inner peace and seamless technology (minus the chanting and instrumentation of the former).

Unlike the Bridges ad, however, this one may leave your stomach rumbling for gourmet goodness.