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THE VERGE

Enero 28, 2015 Ver artículo original

Jeff Bridges recorded a whole album of lullabies just for this Super Bowl ad

Call it the lullaby of capitalism: first we had Matthew McConaughey purring sweet dreams of respectable American sedans into our ears, and now Jeff Bridges has recorded a whole album of sleepy murmurs for Squarespace's new Super Bowl campaign. To demonstrate how the company's tools can help anyone build a slick website with a built-in storefront, the Big Lebowski star has recorded Jeff Bridges Sleeping Tapes — "a unique album of relaxing sounds, guided meditations, and stories designed to lull you to sleep."

The album is available as a pay-what-you-want download from DreamingWithJeff.com (built using Squarespace, naturally), or as a limited-run of vinyls and cassettes to be auctioned off separately. Best of all, any money raised from album downloads and auctions is donated to No Kid Hungry — a campaign aimed at ending child hunger in America (Bridges has been a spokesperson for them since 2010). "We wanted to create a campaign to illustrate that any idea, no matter how wild or weird, can be presented beautifully and meaningfully through Squarespace," said Anthony Casalena, Squarespace's founder and CEO. "Instead of being built around an ad, our campaign is built around a real project on our platform."

In the 30-second teaser above Bridges plays a pipe, expresses his love for "intriguing sounds," and generally maunders about like the human embodiment of chilled vibes that he is. There's also a two-minute tutorial (below) and the company says the full 30-second commercial will play during the first half of the Super Bowl game on February 1st. "His voice is like oak and leather and cigar smoke and the wilderness," says David Kolbusz of Wieden+Kennedy, the ad company responsible for the campaign. "I personally have fallen asleep to the recording on more than one occasion."