Brand will air the 30-second spot during the game
Last week, Squarespace announced that Keanu Reeves would star in the company’s 30-second Super Bowl spot. In a new 15-second teaser for the ad, Reeves has gone out to the desert to reflect and build his website next to a fire.
Squarespace’s in-house creative team created the 30-second spot, which kicks off a campaign that Reeves will star in and will run throughout the year. In 2015, Reeves used Squarespace to build a website for his business, Arch Motorcycle. That authentic connection to the company made it easier to build a connection with Reeves for the ad campaign.
“More than anything, Keanu is a kind soul,” said David Lee, Squarespace chief creative officer. “He has a spirit and strength of character that is absolutely unique. He fell in love with the message of this campaign as much as we did, and worked tirelessly to get this work done. We couldn’t have picked a better person to partner up with, and we’re really looking forward to sharing this campaign with the world in the coming weeks.”
See the 15-second teaser below: