Everyone caught their breath after Lady Gaga’s halftime performance? Great, now it’s time to indulge in the last quarter of Super Bowl perfection – the adverts, because most of us in the UK couldn’t watch them live.
This year saw brands go for the political, the cinematic, the lols and the new (Snickers live streamed an ad and Tide trolled basically everyone watching when a presenter with a stain on his shirt happened to be an advert).
Some were controversial, some were weirdly twisted and had nothing to do with the brands they were paid by, but some were brilliant. These are them:
If Kia was a contender for best ad, Squarespace was the winner. Somehow (read: A LOT of money), they managed to get John Malkovich to play himself trying to get his head around someone else having his name as a website domain. He needs it because he’s launching a clothing line (which, by the way, is a real thing). Cue references to Being John Malkovich, perfectly timed swearing and this follow-up ad: