What does a brand do to get noticed? Hire a celebrity. At this year's Super Bowl on February 5, viewers will be treated to ads featuring movie stars, pop icons and sportsmen. And if last year's ad spend is anything to go by, it could cost brands almost $380 million.
CNBC takes a look at the marketing efforts associating their brands with famous faces.
John Malkovich and Squarespace
Squarespace continues its partnership with actor John Malkovich, who launched his fashion website on the platform, in a 60-second pre-game commercial as well as a 30-second spot within the game itself, a spokesperson confirmed to CNBC.com via email.
Previously, Squarespace has featured comedians Key and Peele (2016) and actor Jeff Bridges (2015), and ran its first commercial in the big game in 2014, which it made in-house. Squarespace worked with creative collective John x Hannes on this year's commercial.